Levi’s (Kyiv, River Mall)

The Levi’s brand is the embodiment of classic American casual style.

From the moment of its appearance in 1873 until today, Levi’s jeans have become the most recognizable thing in the world. Levi’s is synonymous with jeans, an icon thanks to which, for more than 150 years, people of several generations cannot imagine their lives without denim.

The problems faced by the NovaLight team:

  • Emphasize textures and shades of the business card of the network, namely jeans;
  • Highlight products and emphasize the features of trade equipment made of eco materials;
  • Focus on custom collections.

In the development of the light scene, we avoided shades of yellow and green, and created the most transparent light thanks to the use of a Premium White matrix with a CRI of 93%.

Also, for this particular store, we moved away from the black design and installed white spotlights, which visually increase the space and create a feeling of volume and lightness.


Equipment of own production:

LED track spotlight 27/38W NL Series, C 930, PW 3200/2800, 24/36/60 degrees. white IP20.

Total area: 115 m²

Other implemented projects (Levi’s stores):

Levi’s (Kyiv, Sky Mall)

Levi’s (Odesa, City Center Shopping Center)