What light should be in the fitting rooms and at the cash registers?
The right lighting in fitting rooms and at checkouts is not always obvious, but extremely important detail of building a customer experience. Probably, everyone has faced the situation at least once: a thing looks good in a fitting room, but is an unpleasant surprise awaits at home.
How to avoid customer disappointment? How, thanks to the right light in the checkout area, can you increase conversions and reduce the number of cashier errors?
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